Type+Style

Typography
[|Types of Fonts Link]

Practice
Download this [|Assignment 15 Practice], so you can follow along with the demonstration. Watch this video, and use the files above to complete this practice. Type is important because it's an unconscious persuader. It attracts attention, sets the style and tone of a document, colors how readers interpret the words, and defines the feeling of the page--usually without the reader recognizing a particular typeface. Read more by Daniel Will-Harris
 * Type. In your lifetime you've seen billions of letters and millions of words, yet you might never have consciously noticed the typefaces you read.**
 * **TYPE IS YOUR PERSONALITY ON PAPER.** Change your typeface and you go from casual to formal, silly to serious, staid to stylish, old fashioned to modern.
 * **TYPE IS IMAGE.** You'd dress your best if you were going to an important meeting, and your documents need to be well-dressed, too. Type can reinforce your image as a company or an individual. If you use it consistently enough, people will start to associate you with certain typefaces. They might find themselves thinking of you when they see that typeface, without knowing why.
 * **TYPE IS POWER.** Type has an effect on you even if you don't consciously notice it. You can use this power to your advantage to attract attention, strengthen your message, and improve your image, or you can overlook it and work against yourself saying one message with your text while conveying another with your font.
 * **TYPE IS COMMUNICATION.** Communication means relaying information about our logic and emotions to others. The better you learn to communicate, the better others will know you, and the better you'll know yourself because logic, emotion, and about 98-percent water are what you're made of.
 * **TYPE IS IMPORTANT.** The right typeface can encourage people to read your message. The wrong typeface or bad typography can make your message go unread.

Defining Typography
A vast majority of what is created by multimedia professionals includes type. The word "typography" refers to the art and process of arranging type on a page. Changing the typeface (font), size, color, weight, and placement of type in your design can add extra emphasis to your words and enhance the visual appeal of your message. Typography extends the communication of an image. Using typography is one of the most interesting and enjoyable parts of image creation. Communicating with type isn't just about letters! It can be about how you feel!

PhotoShop Type Tools
PhotoShop Type tools come in two main flavors with two variations
 * 1) Type - Horizontal and Vertical
 * 2) Type Mask - Horizontal and Vertical
 * 3) In this section you will practice using the horizontal and vertical type tools.

**PRACTICE** working with the type tool. Complete each of the steps below: Use the Paragraph Panel to control the placement of type. You will create a poster that communicates an opinion or experience and has a strong emotion. View these samples.
 * 1) Open a new canvas - 500x x 500px, transparent background.
 * 2) Locate the type tool on the toolbar.
 * 3) Expand it to show all type tools.
 * 4) Click on the Horizontal Type Tool.
 * 5) Locate the Character Panel icon at the top of the screen and click the icon or open the panel by clicking on Window, Character in the menu.
 * 1) The panel opens and provides multiple options for working with text.
 * 2) Click in the canvas(do not draw a rectangle first!) and type your first name.
 * 3) Press the Enter key on the keyboard.
 * 4) Type your last name.
 * 5) Click the Accept button at the top right corner or click the Move tool.
 * 1) Reselect the text by double-clicking on the "T" on the text layer in the Layer Panel.Text layer example
 * 1) View this tutorial on the character panel.
 * 2) Apply all the character options to the selected text to see the effects.
 * Character Options**
 * Paragraphs of Text**
 * 1) Open a new canvas - same size as the previous lesson.
 * 2) Click on the Horizontal Type Tool.
 * 3) Draw a rectangle on the canvas to create a box for a paragraph of text.
 * 4) Type a paragraph of information.
 * 5) Open the Paragraph panel by clicking Window, Paragraph
 * 6) View this tutorial on the Paragraph panel (note this is an Illustrator tute, but the panels are identical)
 * 7) Apply all the paragraph options to the selected text to see the effects.
 * Assignment 15: Typographical CompositionSamples**
 * Directions:**
 * 1) Choose a poem, song, phrase, or quote that communicates an opinion or experience.
 * 2) Create a 550px x 700px typography poster using type styles and filtered (abstracted) images. Abstracted image samples
 * 3) Get images from Creative Commons
 * NOTE: this is a typography assignment, therefore the primary means of communication is in the type and form, NOT the images. **DO NOT rely on the image for the communication - if you do - it will be wrong.**
 * 1) Use the fonts in Photoshop, abstracted image, and form to create a strong sense of emotion.
 * 2) Submit both the jpg and the psd file.
 * 3) Save file like this, Type composition.