Banner+Layout+and+Design

Layout and Design
Image layout is as important as image preparation. Where you place the major components of an image may determine whether your audience says, "wow! or just breezes by all your hard work. When you look at the image below, do you find yourself spending time looking or did you just glance at it? It is BORING! The viewer is not involved with the image. This image looks as though someone took pieces and put them together without placement consideration or whether the images worked together to communicate well. There is no WOW factor here. The person who created this (not me!) neglected to follow the Rule of Thirds.
 * Background**
 * Before:**

Design Considerations [[image:http://studentlab.puhsd.org/phs/Intro%20to%20Multimedia%20Website/images/rulethirds.jpg width="288" height="430" align="right" caption="Rule of Thirds example"]]
Break the Rule of Thirds and you usually end up with a chaotic or uncommunicative image. You will apply the Rule to your next assignment. View the Rule of Thirds presentation or read about here. Design Elements There are many aspects to design. In this lecture you will look at following five elements. You will incorporate some or all of these elements into your next assignment. View the Design Elements presentation here. Here is the revised banner after Design Elements and Rules were applied. The image is much more interesting and communicates its purpose. It still needs work, but it is a start. Compare this image with the last image, and you will see that a variety of changes took place:
 * Rule of Thirds**
 * Balance
 * Proportion
 * Contrast and Light
 * Space
 * Color
 * 1) Images were rearranged.
 * 2) The logo was resized using EDIT>TRANSFORM>SCALE
 * 3) An additional graphic was added and the edges were feathered (Using an eraser tool with the air brush set to half opacity)
 * 4) Two scribes (bars) were added along the bottom.
 * After:**

More PS Skills
READ Chapter 11 in the CS5 Manual Spend time practicing the following skills in PhotoShop: Don't forget about the Resources page!
 * Using Filters
 * Visit Adobe TV and view the various filter videos
 * Filter gallery - Cool!
 * Blur/Sharpen/Smudge
 * Blends or view layer opacity and blends in the Chapter 8 in the CS 5 manual
 * || ===Rejection Rules===
 * If you use a background image - it will be rejected.
 * If you do not isolate at least three images from their backgrounds - it will be rejected.
 * If your image edges look like someone chewed on them - it will be rejected.
 * If you do not apply the Rule of Thirds - it will be rejected.
 * If you use cartoon images or illustrations and NOT photos - it will be rejected. ||

Assignment 16:
Create a banner image for the home page of a web site about you. The site can be about your job, your multimedia work, your family, or your interests. You decide.
 * For images see[| Lecture 3a].**
 * 1) Collect images(minimum of 5 photos) that represent that element of yourself. (NO illustrations, cartoons, etc.) Creative Commons
 * 2) Prepare the canvas:
 * 700 x 200, transparent background, 96dpi
 * 1) View MSJC sample banners  **(do not use text in your banner!)** Images ONLY are allowed! PHS sample banners
 * 2) Collect your images, in a folder called **p5dsanchezA16** Of course, use your name.
 * 3) Isolate parts of your images using selection tools (don't forget about Refine Edge!).
 * 4) Prep the images (make sure edges are clean and background "noise" has been removed)
 * 5) Assemble the banner from multiple images (minimum of 5).
 * 6) Apply the **Rule of Thirds** and at least one **Design Element** to your banner.
 * NOTE: this is not a "put stuff on a background image" assignment Do NOT use a background image.
 * You may use a gradient or color on the background.
 * 1) Save your image in PSD format, Example p5dsanchezA16 (you will need the layers later)
 * 2) Save the image for the web as a PNG-24.
 * 3) Exerything needs to be in the p5dsanchezA16 Folder
 * 4) Upload it to your Google Drive Folder